Analogies are a great tool for communicating an idea. Below is an interesting letter comparing great businesses with competitive moats to Redwood Trees.
http://www.valuewalk.com/wp-content/uploads/2014/11/East-Coast-Q3-2014-Letter_-Grove-of-Titans.pdf
Book recommendations from article:
Titans – Biography of John D. Rockefeller
Chapters of My Life – Memoir of Frederick Taylor Gates, Advisor to Rockefeller
Click to access East-Coast-Q3-2014-Letter_-Grove-of-Titans.pdf
Click to access East-Coast-Q3-2014-Letter_-Grove-of-Titans.pdf
Click to access East-Coast-Q3-2014-Letter_-Grove-of-Titans.pdf
Click to access East-Coast-Q3-2014-Letter_-Grove-of-Titans.pdf
Click to access East-Coast-Q3-2014-Letter_-Grove-of-Titans.pdf